This year I started trying to learn everything I could about how to step up my Social Media Marketing. I wanted to drive more traffic, work harder not longer, and learn how to engage my audience better. But some of the “Best Tips” turned out to destroy my Pinterest outreach.
At the beginning of 2019, my Pinterest reach was around 57,500 average monthly viewers. And 817 average monthly engaged pins. That was pretty good! I was seeing regular flows of traffic into my blog and I didn't have to really do much. I pinned 5-10 pins twice a month. It wasn't a heavily engaged focus for me.
I wanted to increase my traffic and learn more about how to increase those numbers and bring even more people into my blog. So I started listening to a bunch of podcasts and reading more about the best tips for Pinterest. Then I started implementing those tips into my routine. What I saw wasn't an increase in traffic, but a dramatic turnaround. I lost 26,000 monthly views in weeks after following tips from Social Media Experts.
Get Rid Of Useless Boards –
In 2018, I had 15 happy little boards, each board had about 100 cool pins. My Gardening Dreams board had the most because I love gardening. I love to drop pins into projects that I want to try in my own garden.
However, the social media podcasters were all shouting about how you need to have a better focus on your Pinterest Profile. Narrow your boards to 10 keyword loaded boards that are targeted towards your brand's topics.
This meant that I had to get rid of boards that didn't have anything related to what we blog about here on Dancing With Fireflies. Gardening, Tattoos, and Decorating had to go. Bye-Bye!
This also sent a large portion of my Pinterest Audience to the delete can as well.
Thin Your Pins
Next, it was time to go through your boards and thin out “Competitor Pins” that could drive traffic away from my blog and over to reading another blog instead. While this seemed to go against everything Pinterest had been telling us for years, this advice was coming from the top Pinterest marketers, so it seemed like great advice. The example was that larger brands only have pins that point to themselves. This seemed to make sense!
I deleted pins that were in direct competition to my posts. And I thinned my boards to 15-30 pins per board.
Awesome! That drove away so many potential readers!
Pin Your Own Pins Daily
I didn't really put a lot of effort into Pinterest, but it was fun to sit at the Dr. and browse through pins that I actually wanted to read and pin them to my boards. But now the advice was to pin your own pins to your new boards. Even though this was terribly boring, I followed along like a good student and began to pin my own images 3-5 times a day.
This is a lot more work than I had previously wanted to do. But the idea was that if I could engage more with Pinterest, I would see the rewards for my efforts.
I really did! I saw a 50% drop in monthly viewers!
Leave Group Boards
Overwhelmingly, the “experts” suggested that Group Boards were not your friend. In fact, they were driving traffic away from your profile in school buses! I really didn't want to see my traffic loaded up and driven away, so I left them all and waited for my boost in traffic. Yep…. still waiting on that.
What I did see was that the bloggers that had previously supported me, kept driving on by. I wasn't a part of their group anymore and why should they continue to save my pins when I wasn't saving theirs? Darn good question!
I'm sorry guys!!
Join Canva And Make All Your Pins Look Like Everyone Else
Have you ever noticed how so many of the pins now look like they are all churned out by the same square cheese factory? They all have the same two or three different fonts. The same colors in every single pin. It's SOOOO BORING! My eyes start to glaze over looking at the same stock photos with the same text overlays used over and over.
Here's the thing…. CANVA SUCKS!!! It's so stinking hard to use. You have to pay for every little thing. You have these “Recipes” that you basically use the same style every single post. When non-marketers go to Pinterest, they are sorting through images they find attractive. Seeing the same cookie cutter image over and over gets boring. So unless you are making a board just for these types of posts, skip them.
PicMonkey is easier to use, it has a lot of creative options.Graphic design templates that are sized just right for social are available. Get Pinterest-perfect designs with PicMonkey. And if you really want to use the same template, you can save it on the app and use it again. Easy!
But your branding shouldn't be the same as everyone else. What makes you distinct from the others?
Here is my #1 pin… and it gets repinned every day. When I took it off Pinterest, everything came to a crawl. I added it back, and everything started picking back up. Pin what drives interest!
Spend More Time Pinning!
This last tip was the worst. Not only did it take away my time I have to write, but it also didn't make any sense. If I wasn't writing more blog posts, I didn't have anything to pin. So this meant that I had to spend more time creating images for old posts, and less time actually authentically writing. It cost me time and it cost me readers.
Instead, I turned to Tailwind and spent a few hours working with the tool to be my virtual assistant. I'm taking back my power and time. With this app, I'm spending less time on Pinterest, less time trying to add pins at the correct time of day or day of the week, and I'm going back to writing. Tailwind also has Tribes that are bloggers just like myself who are pinning each other's pins and sharing what they know.
In 3 months of following bad advice, I lost 26,000 monthly views! Don't let this happen to you!
In 2 weeks of turning things around, I'm seeing my traffic return with these easy steps:
Have Fun– If you aren't enjoying looking through cool pins to share with your friends, then this isn't the platform for you.
Be Unique– Define your own style, be authentically you. That's what makes you, YOU.
Use Tools- We are smart humans, we know how to use tools! There are great apps that help you to do more with less effort. Take advantage of them!
Watch Your Stats– The biggest mistake I made was making changes, and not waiting to see what change was making a positive or negative impact. So take baby steps and look for the results!
Now that I have Tailwind I have over 100 scheduled Pins at all times. I have a paid Pinterest subscription.