I fell in love with Pura Vida last summer. Not just because I love the bracelets but because I love the passion behind the jewelry. “Pura Vida” is Spanish for “pure life” and a way of life for many people like myself who resist the ordinary. To live the pure life is to let go, chill out, and enjoy life.
So the story of Pura Vida Bracelets is pretty cool and truly inspiring. Friends Griffin Thall and Paul Goodman decided to visit Costa Rica after graduating college. There they met bracelet artisans Jorge and Joaquin who didn’t have much money, but had a gift for colors and craftsmanship. Griffin and Paul decided to take a chance and ordered 400 bracelets that they would take back to Cali and sell in boutiques. They sold out, and that began the change for all of their lives.
Why we love Pura Vida
I love the bracelets for their simplicity and reminder to just slow down and see the world around you. They are life proof and hold up to whatever you can throw at them. Wear them in the water, in the sky, or to a fancy dinner in the city. You choose how you want to express your “Pura Vida”.
Unlike some trendy jewelry, these bracelets are affordable and range from $5 and $28. But I actually love the Pura Vida Monthly Club where you can get something new each month, have some to share or give as birthday gifts, or offer to a stranger… just because.
Check These Out
Save The Orcas: Anti-Captivity
WDC is the leading global charity dedicated to the conservation and protection of whales and dolphins. Their vision? A world where every whale and dolphin is safe and free. 10% of net profits of this bracelet will be donated to Whale and Dolphin Conservation.
10% of net profits of this bracelet will be donated to the Leukemia & Lymphoma Society.
Every Pura Vida Bracelet is carefully handcrafted by artisans in Costa Rica
Rare Disease Champion of Hope – Blue Denim Genes Ribbon™, as a means to bring a spotlight to the need for answers, support, and research for the over 7000 identified rare diseases that affect the community.
A donation will be made to Global Genes.
I’ve seen these bracelets in trendy shops and they are always a lot more than you can buy them directly. I’ve even seen them in the shops by Disney in Florida. They are cool, but I really love buying them directly.
For our Firefly readers, we were able to get special discounts on Pura Vida because they are one of our amazing sponsors. You can take 10% Off and FREE shipping on US orders $30+ if you use our link and the code: PURAVIDA10
Check them out on Instagram for more inspiration!