Why You Need a Media Kit and How to Make One

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Featured on BlogHer.com.

You’ve set up your blog, picked out colors, wrote the About Me section, and you have started writing your blog in hopes of taking your writing from a simple hobby to something more.

But bloggers often overlook one of the most important pages you will write, your media kit. This basic page is the first thing you will want to show off, send out to sponsors, and include in your professional emails.

It is your resume and the first thing sponsors look for when they are trying to discover your brand.

Why Do I Need a Media Kit?

Having a media kit is what makes your blog stand away from the casual blogger. For years I chose not to do a media kit because I really didn’t see myself wanting to monetize my blog. I wasn’t looking for sponsors or brands.

Regularly I would get email requests for more information about my blog, and I would simply write out a few paragraphs about what I write about. However when I chose to step up my blogging game, it became clear that I needed to make some changes.

Creating a media kit is crucial to having others take your writing serious. Are you ready for that?

Creative Introductions

This is your chance to make a great first impression. Who are you? What do you want people to know about your blog and what makes it special? Don’t make this section too long. Give a brief introduction of who you are but don’t give them every detail of your life.

Just the Stats

Next you’ll need to share your stats. These are your important details.

  • Your Analytics
  • Monthly Visits
  • Social Media Followings

Past Work and Partnerships

If you have collaborated with brands or sponsors, this is where you will list them and how you worked with them. Did you write a sponsored post? Do you do event hosting, promotions, or sponsor posts?

Rates and List of Services

Are you charging a sponsor rate? What are your compensation requirements?

Your Links and Contact Info

Here is where you need to have your social media links easily found. Facebook, Twitter, Pinterest, and Instagram are the best ones to have available. Don’t forget your special badges and expertise, this is the place to show of your skills.

Don’t forget to add your contact information. Your email and blog address should be easily found and clickable.

That’s It.

All of this might sound like a chore, but once it’s finished, you will love being able to show off your pretty polished media kit. Be creative, show off your graphic design skills, your logo, and include a photo of yourself to help your media kit feel like it shows off the best of your blogging skills.

This is your virtual business card and you want it to be memorable. When you are all finished, convert it to a PDF so you can send it out with emails and list it on your blog’s about page.

If you need some inspiration, check out Pinterest for some truly inspiring media kit tutorials and design templates. Don’t forget to check back with your media kit seasonally to update your information and show off your latest achievements.

And now you know how easy it is to create your own media kit in just a few minutes.

Want me to see your new Media kit?  Share it in the comments!

 

PicMonkey Photo editing made of win

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